Press Releases
E‑commerce has transformed consumer expectations in Saudi Arabia. When Zamil Air Conditioners (Zamil AC) – one of the Middle East's largest air‑conditioning manufacturers – launched its online sales channel in 2023, it was treated as an experiment. The goal was simple: give customers easy access to air conditioners without leaving home with an exceptional and user-friendly shopping experience. By empowering a small, talented team to run the project internally, the company tested pricing, logistics, and customer experience without disrupting its existing dealer network.
Built on the www.zamilac.com platform, the e‑commerce store offers a seamless shopping journey in both Arabic and English. Customers can browse product specifications, compare models, and arrange delivery and installation anywhere in the Kingdom.
The experiment that started in 2023 has become in 2025 a core pillar of the business. Zamil AC's e‑commerce platform has now generated over SR 100 million in sales, proving that HVAC products can be sold successfully online in Saudi Arabia. The channel has grown into one of the company's leading revenue and profit streams in 2025 and demonstrates that manufacturers can build direct digital relationships with customers alongside traditional distribution.
Achievements of the e-commerce channel:
- Rapid adoption: Launched in 2023, the online store attracted consumers looking for convenient ways to purchase air conditioners and related products. Competitive pricing, free delivery and installation options helped to overcome initial skepticism.
- Significant revenue: Combined sales from Cooline and Zamil brands surpassed 100 million Saudi riyals, reflecting strong demand for reliable air‑conditioning solutions from a Saudi manufacturer in homes and businesses.
- Flexible payment options: The online store integrates buy‑now‑pay‑later (BNPL) solutions through partners such as Tamara, Tabby and other payment facilities, allowing customers to split their purchase into interest‑free installments. This feature has broadened the customer base by making premium air conditioners more affordable.
- Integrated operations: Unlike many manufacturers that outsource digital channels, Zamil AC built its platform in‑house. The same team that designs and manufactures products also manages the customer experience, online marketing, fulfillment, installation, and after‑sales service. This integration allows continuous improvement and quick response to customer feedback.
- Omni‑channel synergy: The platform complements Zamil AC’s network of dealers and distribution channels. Customers can research products online, order directly, or choose in‑store pickup, giving them flexibility and ensuring that the digital channel supports partners rather than replacing them.
The success of the e‑commerce initiative aligns with broader digital transformation in the Kingdom and supports SENAAT's vision of building innovative, customer‑centric industrial businesses. By demonstrating that large‑ticket items such as air conditioners can be sold online at scale, Zamil AC has set a precedent for other manufacturers. The company continues to invest in data‑driven marketing, mobile‑first shopping experiences, and seamless logistics to maintain its leadership.
Through www.zamilac.com, it now offers nationwide coverage across Saudi Arabia, delivering to customers in all regions. Importantly, a sizeable proportion of online buyers are women — a testament to how digital channels are expanding access and empowering female consumers in the Kingdom.
As the platform expands, Zamil AC plans to offer smart‑home "Air Conditioners related" accessories, extended warranties, and more energy-efficient Air Conditioners, reinforcing its commitment to customer satisfaction and sustainability. The initiative also creates opportunities for collaboration with other SENAAT businesses and strengthens the group's position in regional and global markets.
About Zamil AC
Zamil Air Conditioners, headquartered in Dammam, Saudi Arabia, is a wholly owned SENAAT company. Established in 1974 as Saudi Arabia's first local HVAC producer, Zamil AC is a pioneer and leading manufacturer of air-conditioning systems in the Middle East. It has grown into a regional leader known for engineering excellence, innovation, and energy-efficient climate solutions. Through continuous technological advancement and customer-centric designs, Zamil AC serves residential, commercial, and industrial sectors across Saudi Arabia and international markets. Its legacy of quality and reliability continues to shape the region's HVAC industry and drives sustainable comfort solutions for future generations.
About SENAAT (formerly Zamil Industrial)
SENAAT – formerly known as Zamil Industrial Investment Company– is a publicly listed industrial powerhouse established in 1998 and headquartered in Dammam, Saudi Arabia. The company, through its subsidiaries, is involved in the manufacturing of building materials, facility management services, and project construction. SENAAT delivers integrated building solutions for the industrial, commercial, and residential sectors of the economy.
SENAAT subsidiaries are grouped under 4 segments: Fabricated Steel (structures & process equipment), HVAC (central & residential AC products and services), Insulation (Glasswool, Rockwool, Sandwich Panels, and Pre-insulated pipes), and Construction (Turnkey & MEPF contracts and Pre-cast concrete projects)
With global reach to 50+ countries, a workforce of more than 11,000 employees, and 20 manufacturing facilities in KSA, Egypt, India, and Vietnam, SENAAT plays a vital role in building the infrastructure of tomorrow while remaining rooted in excellence and sustainability.